1923 Overview
1923 is an American Western drama television series, created by Taylor Sheridan that premiered on December 18, 2022, on Paramount+. The series is a prequel to the Paramount Network series Yellowstone and serves as a sequel to the series 1883. 1923, stars Academy Award nominee, Harrison Ford and Academy Award winner, Helen Mirren as John Dutton's ancestors, as they try to survive drought, disease, and economic upheaval in the wild west while invaders try to take their land.
Graphic Designer - Kyson Cheong
Senior Design Director - Brandon Lori
Creative Director - Jamey Welch
Vice President of Art - Angelina Battista
Senior Vice President of Art - Thomas Berger
Senior Design Director - Brandon Lori
Creative Director - Jamey Welch
Vice President of Art - Angelina Battista
Senior Vice President of Art - Thomas Berger
1923 Key Art Pitches
Key Art is made by combining multiple images from various sources using Photoshop— including show imagery, stock photography, and video stills— to create a clean cinematic and natural image. All three directions below are made to showcase the theme of relationships within the 1923 universe.
*Were later re-purposed for the Social Countdown*
Social Countdown
The following social media posts were made for the purpose of building up anticipation for 1923's Season 1 launch. The images were created entirely from scratch using pre-shot imagery of talent on seamless, and unit photography. Once the compositions were finalized, the images were then sent to a retoucher for final beauty retouching. The images created were posted on Instagram, Facebook, and Twitter.
Instagram
Images were posted on the following official instagram accounts:
1923 (368k followers)
Paramount Network (343k followers)
Paramount+ (872k followers)
Yellowstone (2.2m followers)
Images were posted on the following official instagram accounts:
1923 (368k followers)
Paramount Network (343k followers)
Paramount+ (872k followers)
Yellowstone (2.2m followers)
In addition, the posts were also reposted by various actors and actresses (≈ 3m followers) within the Yellowstone Universe.
Facebook
Images were posted on the official 1923 Facebook page with 249k followers.
Images were posted on the official 1923 Facebook page with 249k followers.
Twitter
Images were posted on the official 1923 Twitter page with 38.6k followers.
Images were posted on the official 1923 Twitter page with 38.6k followers.
Images Created
Pictured: Darren Man (Jack Dutton), Michelle Randolph (Elizabeth Strafford)
Pictured: Aminah Nieves (Teonna Rainwater)
Pictured: Helen Mirren (Cara Dutton), Harrison Ford (Jacob Dutton)
Pictured: Aminah Nieves (Teonna Rainwater)
Pictured: Helen Mirren (Cara Dutton), Harrison Ford (Jacob Dutton)
Examples of images used for compositing:
Images were sourced from a large database with thousands of talent photography
Reposts & Reshares
@yellowstone (2.5m followers)
@cassierandolph (1.2m followers)
@paramountplus (1m followers)
@michellerandolph (490k followers)
@1923official (440k followers)
@paramountnetwork (341k followers)
@officialnicholegalicia (141k followers)
@juliaschlaepfer (53.5k followers)
@realdarrenmann (32.4k followers)
@cassierandolph (1.2m followers)
@paramountplus (1m followers)
@michellerandolph (490k followers)
@1923official (440k followers)
@paramountnetwork (341k followers)
@officialnicholegalicia (141k followers)
@juliaschlaepfer (53.5k followers)
@realdarrenmann (32.4k followers)
1923 Logo Design Pitch
Tasked to contribute to the exploration of 1923 logos, each week I came with new logo versions for critique. Logos that were well received moved onto the next round.